Reach has recently moved our headquarters inside a century-old historic brick building in Downtown Kissimmee, where we will be able to continue creating brands that people love in a building that was once known as the “handsomest structure in the city.” This historic building, located at
113 North Stewart Avenue, was the original home of the Kissimmee Valley Gazette, known today as the Osceola News-Gazette, currently located just down the street. The beauty of this structure, as well as previous achievements accomplished within this structure, proves that this building stands as a monument of progression to the city. In 1912, the need of Kissimmee was to establish a convenient home to produce the weekly paper. Now in 2018, the 13 member team at Reach will create our own progression within this new workspace for 21st-century inbound marketing techniques, reaching new heights in our new home.
As the end of my junior year approached at Saint Mary's College, I wanted to gain some experience at a local marketing agency over the summer. My family had just relocated to Central Florida from the Midwest a few months prior, so I was unfamiliar with agencies in the area. While doing some extensive research, I came across Reach's website. I was immediately impressed by the professionalism, branding, and content throughout the website. After speaking with Kelly, the Chief Strategist, I knew this agency would be the perfect place for me to practice the skills I learned at Saint Mary's and grow professionally as I prepared to begin my career after graduation.
I've learned so much at Reach about marketing the past couple of months. This is the second intern series blog, where you'll hear about what Reach is like through our eyes. Interning at an inbound agency can be overwhelming if you don't have much experience, but it can also be a rewarding opportunity that will challenge, inspire, and prepare you for the future. Here are some of the things I learned during my internship that I will keep with me throughout my professional life.
How consumers view your brand is incredibly important if you want to grow your business. If you're looking for tips from a marketing agency in Kissimmee on how to increase your brand awareness, we can help with that. Many small business owners looking into marketing ask us, how do I grow my brand? Because we have clients in the Osceola County area and beyond, hiring a marketing agency in Orlando with a vibe for the buyers nearby can be helpful if you're a local B2C and B2B company. Growing your brand takes time, but we've got a few inbound marketing tips that can help grow your business a little quicker than usual, especially online.
People ask me all the time, "Are you hiring?" or "Can I come work for you?" which is an absolute compliment. Well, here's your chance. :)
Looking for marketing jobs in Orlando? Well, our team is growing! We are so excited to bring on a new Content Manager!
With the internet growing at rapid speeds, it’s important that your business stays current in the latest social media channels and has an active, human voice in the online community. Before we dive into why blogging is important and how it can improve your business strategy, we’ll share a little history…
Blogging has only been around for a little over twenty years, and it’s only in the last ten years that it has really taken off and implemented into marketing practices. According to Webdesignerdepot.com, “1998 marks the first known instance of a blog on a traditional news site, when Jonathon Dube blogged about Hurricane Bonnie for The Charlotte Observer.” Political blogs paved the way for blogging and several mainstream media sites started their own blogs during the late 2000s. Blogs became a reliable way for news organizations and political candidates to connect with readers and viewers.
This is a question we get asked a lot, “should I be spending money advertising on Facebook?”
While we focus a majority of our time on inbound marketing at Reach, a method designed to draw in leads through content rather than paying for leads, we still find value in different advertising avenues.
Facebook advertising leads the way in our office when it comes to advertising on social media for clients.
Our friends at HubSpot shared some statistics on Facebook last year, and we found them pretty interesting. A few of our favorites were:
- More than 1.39 billion people use Facebook every month
- People spend an average of 40 minutes on Facebook every day
- 92% of social marketers use Facebook for advertising