Before you start slicing and putting clips together, here's a few things you should keep in mind:
Consider creating a video similar to those paper mazes you use to figure out when you were a kid. You could start from the beginning and just work your way through to the end, but it might be easier to start from the end and work your way to the beginning. When creating a video, no matter how long or short it might be, you should always ask yourself, "What do I want people to think or do after seeing my video?" Asking this question before you start working on your video will help you plan out your video and make you think about what needs to be in your video between what you want in the video.
- Let's talk about why video needs to be included in your marketing strategy:
Whether you're in an agency setting or working in-house, you should try to incorporate videos into your marketing strategy. Not only because it receives better engagement from viewers organically, but it can also come in handy when trying to explain very technical, confusing processes, how to use a certain feature, or give a point of view to an event you're trying to promote. For example, if you've ever bought anything from Ikea, then you know how quickly things can go south if you accidently misread a step. Can you imagine how much easier it would be for you, as a consumer, if you could just go to their website and pull up a video of the thing you bought being built? Let your video answer your consumers' questions with an evergreen, ever-important, informational video.
- Videos are virtual storytellers and are in a format that is very easy for people to share:
- Tools to help you become a video editing wizard: