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Intern Series: How Reach prepared me for my marketing career

Posted by Jamie Moran on Aug 29, 2017 1:55:21 PM

As the end of my junior year approached at Saint Mary's College, I wanted to gain some experience at a local marketing agency over the summer. My family had just relocated to Central Florida from the Midwest a few months prior, so I was unfamiliar with agencies in the area. While doing some extensive research, I came across Reach's website. I was immediately impressed by the professionalism, branding, and content throughout the website. After speaking with Kelly, the Chief Strategist, I knew this agency would be the perfect place for me to practice the skills I learned at Saint Mary's and grow professionally as I prepared to begin my career after graduation. 

I've learned so much at Reach about marketing the past couple of months. This is the second intern series blog, where you'll hear about what Reach is like through our eyes. Interning at an inbound agency can be overwhelming if you don't have much experience, but it can also be a rewarding opportunity that will challenge, inspire, and prepare you for the future. Here are some of the things I learned during my internship that I will keep with me throughout my professional life. 

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4 tips to increase your brand awareness

Posted by Jamie Moran on Aug 9, 2017 11:06:08 AM

How consumers view your brand is incredibly important if you want to grow your business. If you're looking for tips from a marketing agency in Kissimmee on how to increase your brand awareness, we can help with that. Many small business owners looking into marketing ask us, how do I grow my brand? Because we have clients in the Osceola County area and beyond, hiring a marketing agency in Orlando with a vibe for the buyers nearby can be helpful if you're a local B2C and B2B company. Growing your brand takes time, but we've got a few inbound marketing tips that can help grow your business a little quicker than usual, especially online. 

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Topics: Inbound Marketing, Lead Generation, Marketing Tips

Reach seeking candidates for 8 month Rodeo Marketing Internship

Posted by Kelly Trace on Jul 19, 2017 9:58:37 AM

Looking for an event marketing internship? We're hiring an 8 month Rodeo Marketing Intern! 

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Topics: Reach, jobs

Reach is hiring a Content Editor!

Posted by Kelly Trace on Jun 12, 2017 1:30:09 PM

People ask me all the time, "Are you hiring?" or "Can I come work for you?" which is an absolute compliment. Well, here's your chance. :) 

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Reach is hiring a Content Manager!

Posted by Kelly Trace on Mar 5, 2017 11:53:07 AM

Looking for marketing jobs in Orlando? Well, our team is growing! We are so excited to bring on a new Content Manager!

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Topics: Reach, jobs

Blogging for my business: Is it important?

Posted by Franki Giordano on Jan 25, 2017 10:09:29 AM

With the internet growing at rapid speeds, it’s important that your business stays current in the latest social media channels and has an active, human voice in the online community. Before we dive into why blogging is important and how it can improve your business strategy, we’ll share a little history…

Blogging has only been around for a little over twenty years, and it’s only in the last ten years that it has really taken off and implemented into marketing practices. According to Webdesignerdepot.com, “1998 marks the first known instance of a blog on a traditional news site, when Jonathon Dube blogged about Hurricane Bonnie for The Charlotte Observer.” Political blogs paved the way for blogging and several mainstream media sites started their own blogs during the late 2000s. Blogs became a reliable way for news organizations and political candidates to connect with readers and viewers.

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Topics: Inbound Marketing, Marketing Tips

Why videos need to be included in your social media marketing strategy

Posted by Megan Ring on Jan 19, 2017 1:43:23 PM

No matter what type of product or service you're selling, social media can be a great tool to use in helping share your company's values, goods, or story. However, with Facebook's algorithm changes, brands have to be more strategic with how they put their content out on their social channels. For example, a best practice for posting on Facebook and Twitter is that you include a photo with your status update. As it turns out,  Socialbakers l ooked at more than 670,000 posts by 4,445 brand pages between October 2014 and February 2015 and found tha t video posts had an organic reach of 8.71% versus a reach of 3.73% for photo posts. Now wait, don't freak out and delete all your photo posts or create a job listing for a videographer. On the blog, I'll go over why your brand should start posting more videos on social media, some tips on how you can create engaging video content in-house and how to incorporate it into your social media marketing strategy.
 
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Topics: Social Media, Twitter, Facebook, Marketing

How to get started with Facebook advertising | Part one

Posted by Heather Kahoun on Jan 17, 2017 12:42:26 PM

This is a question we get asked a lot, “should I be spending money advertising on Facebook?”

While we focus a majority of our time on inbound marketing at Reach, a method designed to draw in leads through content rather than paying for leads, we still find value in different advertising avenues.

Facebook advertising leads the way in our office when it comes to advertising on social media for clients.

Why?

Our friends at HubSpot shared some statistics on Facebook last year, and we found them pretty interesting. A few of our favorites were:

  • More than 1.39 billion people use Facebook every month
  • People spend an average of 40 minutes on Facebook every day
  • 92% of social marketers use Facebook for advertising
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Topics: Facebook

5 tips for marketing to millennials (brought to you by a millennial)

Posted by AubreyAnn Grissom on Jan 11, 2017 12:24:49 PM

Does your marketing strategy make a point to bring in millennials? If not, it’s time to start thinking about that! There are more than 80 million millennials in the US today, and they never take a break in the race to find authentic and empowering content online. Here are 5 tips for altering your marketing strategy to reach millennials and make a lasting impression on a generation that never slows down.

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Topics: Marketing Tips

Why staying home-grown in our hometown is important to us

Posted by Brittany Cable on Dec 28, 2016 10:24:50 AM

When our Chief Strategist, Kelly Trace, decided to open her own inbound marketing agency, there was never a second thought about where she wanted to begin this journey. Kissimmee has always held a special place in her heart. Kelly was born and raised in this community she loves... or so she thought for most of her life. Her mother recently burst her bubble, admitting to Kelly that she in fact was born in Orlando (gasp!). Putting this minor detail aside, Kelly loved being surrounded by so much rich family history and, watching our community grow over the years, she knew she needed to be a part of the future of our town.

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Topics: Inbound Marketing, Downtown Kissimmee